I recently noticed some Google search traffic coming my Blog’s way with people looking for “payment gateways used by Flipkart and other e-commerce players in India”. So I thought I could talk about this topic for the benefit of folks trying to work with a gateway or researching a gateway to plug into their e-commerce… Continue reading Selecting a Payment Gateway for Indian E-commerce
What is a payment gateway? A payment gateway is a 3rd party entity (or software) that processes payment information entered by a customer on an e-commerce website. The gateway processes these payments on behalf of the e-commerce merchant. When a customer pays for merchandise using a credit/debit card, netbanking or any other prepaid mechanism (a.k.a non-COD payment… Continue reading What is a Payment Gateway?
Google is getting serious about e-commerce and hence any e-commerce Product Manager should get serious about Google. I recently read the Google Commerce blog and came across this news: Connecting shoppers and great stores online. It is no surprise as to why Google is serious about the e-commerce industry in particular as a growth platform to… Continue reading Google Trusted Stores Badge
To understand what Marketer’s should do and can avoid doing, visit Seth’s Blog.
By now, everyone in the e-commerce world is aware of yet another disruptive force introduced by Google (or rather re-packaged and reintroduced). This one is called Google Shopping and Google wants to build a better shopping experience for consumers through this offer targeted at e-commerce merchants. In simple words, for the US market, Google product… Continue reading Google Shopping: Bidding Your Way to the Customer’s Wallet
As any serious Product Manager in Indian e-commerce may have noticed, Flipkart.com, the best online player in India as of today, had introduced a feature called “digital wallet”. Now, the concept of a digital wallet is nothing new in itself. Paypal has one of its own. So does Google have one. Check this article to… Continue reading Digital Wallet Service by Flipkart.com
The Google Analytics team recently launched a feature called “content experiments” . I believe this feature is an amazing boon to a Product Manager struggling with the challenge of what design or layout to build for a particular improvement to a website page and prove that it works for the customer. This feature is extremely… Continue reading Google Analytics Solves a Great Need With Content Experiments
I recently worked on the PCI DSS certification process and did some research, vendor analysis, contract negotiation and technology task integration for getting certified through an audit (it is still a WIP). It was a daunting task that highlighted some interesting lessons that I thought can be shared for the benefit of the community. As… Continue reading PCI DSS Certification for E-commerce Websites in India
There are these interesting strategic meetings in companies where I’m pretty sure one of you may have heard this from some corner of the room – Why don’t we copy what Amazon is doing? Why re-invent the wheel? They set the standard anyways. I’ve heard it before in team meetings or from people I’ve had… Continue reading Is copying Amazon.com the brightest idea for your business?
Tips for following the blog: Question: A tormenting yet very insightful and purposeful question asked by a super-boss Answer: A painful yet honest answer given by a product manager Cloud: The imaginary bubble in one’s head that doesn’t have a voice in the physical world and hence goes unheard Question: What is Product Management? So… Continue reading So, what is Product Management?